Sunset Partner with the America Heart Association in Orlando for the Life is Why Campaign

 Director Jeffery Crisp works with families sharing their stories at the American Heart Association's Heart Heroes Conference in Orlando, FL.

Director Jeffery Crisp works with families sharing their stories at the American Heart Association's Heart Heroes Conference in Orlando, FL.

Sunset partners with the American Heart Association for the "LIFE IS WHY" campaign. The campaign was filmed at the Heart Heroes Conference conference held in Orlando at the Nick Hotel and Resort this year and featured guest speakers and education for parents and family members of children with “special hearts.”

Sunset, in association with Firestrike Productions and Double Nice Digital, were pleased to participate as the media team for the event in producing the American Hearts’ “LIFE IS WHY” campaign. The campaign features doctors, family members, friends, and survivors and their reasons and stories for how and why the American Heart Association has made an impact on their life.

Cristina Cimino, Executive Vice President at Sunset Studios said, “We feel honored and privileged to be able to create something for the American Heart Association that will have a lasting impact on our community.” The campaign will be made available for viewing upon completion.


About Sunset Studios

Sunset Studios is a growing leader in motion picture and television production, and worldwide distribution and sales. Based out of the Entertainment Capital of the World, Orlando, FL, the company’s divisions include Sunset Undiscovered and Sunset Television and Media Group.

About Sunset Supports

Sunset Supports is the branch of Sunset Studios dedicated to promoting higher learning, healthy living, environmental stewardship, community development, and other national, regional, and local topics.

About the American Heart and Stroke Association

The American Heart and Stroke Association is the nation’s oldest, largest voluntary organization devoted to fighting cardiovascular diseases and stroke. Founded by six cardiologists in 1924, our organization now includes more than 22.5 million volunteers and supporters working tirelessly to eliminate these diseases. We fund innovative research, fight for stronger public health policies and provide lifesaving tools and information to save and improve lives. American Stroke Association was created as a division in 1997 to bring together the organization’s stroke-related activities.

About Heart Heroes

The American Heart Association’s American Heart Heroes is a FREE program for Florida kids with heart defects. This unique program offers opportunities for members to enjoy activities designed to build friendships, support and spirit. It’s a place where these children and their families come together, along with resources provided by the American Heart Association, to navigate the challenges and celebrate the successes of living with congenital heart defects. More info at